Cuff
ART DIRECTORArt Direction & Brand Identity
Led the development of a foundational brand identity and visual system
Directed launch campaign art direction, photography, and visual storytelling
Designed packaging and in-store retail experiences for Target launch
Refined the visual design of the iOS/Android app and website, elevating typography and detail within the existing UX to ensure cohesive brand expression
Guided product trend forecasting and styling direction for second-generation jewelry
Collaborated with external partners on product design and overseas packaging production