Erin Condren
CREATIVE DIRECTORCreative Leadership, Direction & Operating Systems
Managed Marketing design team
Managed photo and video studio team
Elevated the brand’s visual system and storytelling—refining styling, photography, and typographic hierarchy—while preserving Erin Condren’s signature colorful, pattern-rich heritage
Drove campaign creative that supported significant improvement in engagement and conversion rates across e-commerce channels, balancing brand elevation with performance marketing
Built and led a culture of creative excellence through structured mentorship, collaborative ideation, best-practice frameworks, and ongoing skill development—driving measurable growth in team capability and confidence
Redesigned the creative operating model from channel-based to campaign-based ownership—driving greater efficiency, fewer revision cycles, earlier cross-functional alignment, and more cohesive, higher-performing creative
Partnered with the Director of Photography to implement a digital asset management system—establishing scalable archiving standards and best practices that significantly reduced duplicate work and streamlined creative workflows
Established asset-performance feedback loops to inform future creative strategy while developing data-literate, thoughtful, and empathetic creative team members
Led creative and photo art direction for integrated campaigns and brand initiatives, ensuring cohesive, on-brand storytelling across touchpoints
Leveraged emerging AI tools to increase efficiency in creative asset production across campaigns and channels enabling the team to scale output without proportional headcount growth
Partnered with channel leaders to test and optimize promotional messaging, layouts, and visual systems—using A/B insights to improve performance, drive campaign KPIs, and improve spend efficiency
Implemented a tiered campaign prioritization framework to align creative and cross-functional efforts with business objectives
Built a scalable 360° campaign structure in Asana that centralized channel requirements, improved visibility, and strengthened cross-functional coordination
Led the development of a smart-object–ready product image library to increase creative flexibility and speed to launch
Entrusted with departmental budgeting, external resources, and offshore onboarding to scale creative output responsibly
Expanded into product trend forecasting, collection direction, and surface pattern design—partnering with Product Design & Development leadership on key 2025–2027 launches
Photo Art DirectionProvided photo art direction either remotely or on set, setting visual quality standards and styling direction while shifting to wider, modular compositions—enabling fewer, harder-working images adaptable across multiple aspect ratios.
Campaign Creative Direction
Creative direction for product launches and promotional campaigns that channel Erin Condren’s signature color, optimism, and energy into bold, joyful visual storytelling.
