Erin Condren
CREATIVE DIRECTORCreative Leadership, Direction & Operating Systems
Managed the marketing design team and the photo/video studio team
Refined creative execution across styling, photography, and typography, staying true to Erin Condren's signature colorful, pattern-rich look
Directed campaign creative that improved engagement and conversion across e-commerce channels, balancing brand and performance marketing goals
Built a culture of creative excellence through structured mentorship and skill development, growing team capability and confidence
Redesigned the creative operating model from channel-based to campaign-based ownership, reducing revision cycles and improving cross-functional alignment
Partnered with the Director of Photography to implement a digital asset management system that cut duplicate work and simplified creative workflows
Built feedback loops between asset performance and creative strategy to inform sharper creative decisions
Led creative and photo art direction for integrated campaigns and brand initiatives, keeping storytelling cohesive across touchpoints
Used emerging AI tools to increase efficiency in creative asset production, helping the team scale output without adding headcount
Partnered with channel leaders to test and optimize promotional messaging and layouts, using A/B insights to improve performance and spend efficiency
Implemented a tiered campaign prioritization framework that kept creative and cross-functional efforts focused on business objectives
Built a 360° campaign structure in Asana that centralized channel requirements and improved visibility and cross-functional coordination
Led development of a smart-object-ready product image library to increase creative flexibility and speed to launch
Managed departmental budgeting, external resources, and offshore onboarding to scale creative output responsibly
Partnered with Product Design & Development leadership on product trend forecasting and collection direction for 2025 to 2027 launches
Photo Art DirectionProvided photo art direction either remotely or on set, setting visual quality standards and styling direction while shifting to wider, modular compositions—enabling fewer, harder-working images adaptable across multiple aspect ratios.
Campaign Creative Direction
Creative direction for product launches and promotional campaigns that channel Erin Condren’s signature color, optimism, and energy into bold, joyful visual storytelling.
